“In February, a group of bank employees spread out across the London School of Economics’ campus to quietly observe the behaviour of students and academics. They watched them in the park, library and coffee shops as an exercise in ethnography, a practice usually associated with studying the behaviour and customs of remote tribes.
Continue reading ““People watching offers bankers a fresh approach to cultural change””
“Daniel Beunza has spent the last 13 years scrutinizing the arcane language, rites of passage and rituals of an insular tribe imperiled by advances of the modern world. His conclusion: Save the floor traders.”
Read the full article by Bradley Hope on the Wall Street Journal website.
“Like out-of-control Godzillas, financial markets have become monsters that eat everything. Why do they do this, and how can they be controlled? Sociologists want to know.
Most analyses of the current economic morass start and end with finance. Maybe it was unruly lending to home borrowers, or maybe it was new financial instruments that we didn’t understand but now must love — just like Dr. Strangelove and the bomb. Many now believe that capitalism has undergone a “Copernican revolution” in which financial markets are now the core of our economic system — giving the boot to the centrality of corporations.
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